Amgad Abdallah
Founder and Managing Partner
Twenty five years in retail, spent on the side that decides what reaches a shelf and what stays on it.
Amgad built his career in retail real estate across Egypt and the region, leasing and managing the shopping centres that consumer brands compete to enter. City Stars, Palm Hills Developments and Pradera, followed by a decade inside one of the region’s largest mall operators, running City Centre Maadi and then Mall of Egypt before taking regional director responsibility across the West Region.
Two decades on the landlord’s side is an education most operators never receive. Which categories move and which stall. How a category manager actually decides. What separates a brand that holds its shelf from one that is delisted after a season.
His work then moved outward, into expansion and business development across West Africa, carrying Egyptian consumer brands into new markets and learning at first hand what those markets want rather than what Egypt assumes they want.
Grove is where that retail and commodities fluency meets a long standing involvement in agriculture.
From reading shelves to producing for them. From managing the assets that trade consumer goods, to trading them.
